The City of Arcata Transportation Division is excited to announce that free bus rides through the Arcata and Mad River Transit System (A&MRTS) will continue through July!
Riders on the A&MRTS have already been able to enjoy free bus rides all of June, now the City is excited to continue those free rides through the end of July! The City encourages Arcata residents and visitors to take the bus to run errands and to explore Arcata’s neighborhoods, businesses, parks and recreational spaces. The goal of this program is to increase ridership for A&MRTS by showing how easy it is to use the transit system.
A summer month was selected for this program as historically the ridership is low in summer months because schools, including Cal Poly Humboldt, are not in session. Last year, there was an approximately 20% increase in ridership during the implementation of this program in June and July of 2023 compared to 2022. We are very excited about increasing that percentage in 2024. Funding to support this program comes from the Low Carbon Transit Operations Program (LCTOP).
Free bus rides in Arcata will be in effect through Wednesday, July 31 with A&MRTS offering transit routes that run Monday through Saturday from 7 a.m. to 7 p.m. during the summer months. For more information regarding bus routes and schedules, visit hta.org/agencies/arcata-and-mad-river/ or call (707) 822-3775.